What is Consumer Insight Research?
Understanding your consumers’ needs and wants is an essential facet of your brand strategy, so you can adapt to change and future-proof your company. Listening empowers you to learn from and talk to your customers in order to create ever-improving brand experiences, from the ideation of your brand name to the packaging and everything in between. Businesses with quality data are more likely to collect actionable consumer insights, which can help them grow their bottoms line in the long run.
Why is Consumer Research Important?
When consumer insight research is conducted properly, it improves the effectiveness of how a company communicates to its customers, which is likely to change consumer behaviour and increase sales.
The Harrison Approach
Through access to global specialist sector research sources as well as our own, Harrison continually reviews sector trends, consumer insights, and behaviours, as well as ethnographic research to help our clients understand potential new revenue opportunities, consumer sentiment and how to differentiate themselves. Our proven research methodology of deep analysis ensures that the resultant brand strategy, marketing communications, and brand storytelling are underpinned by insight, data, and changes in both external and internal business dynamics.