Located in Plano, Texas’ Legacy Food Hall, Vinotopia is a first of its kind wine experience. Front Burner Society approached Harrison to help develop the new concept’s brand strategy, branding, and interior design.
Looking to reach a new audience, Vinotopia allows guests to try new wines through a smart card activated self-serve model while also providing education in provenance, pairing suggestions, and tasting tips via its mobile platform. The app also allows for the purchase of single bottles, cases for personal stock, or beautifully packaged gifts.
With a palette inspired by the range of wine colors and the topography of wine country, guests can discover their new favorites while relaxing on the plush banquette, seated at the family table as a group, or gathered at the standing-height bar tables.
Vinotopia’s relaxed, yet sophisticated atmosphere and innovative model invite all guests to explore the wines of the world in a new and exciting way.