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Great narrative weaves its way through every successful hotel brand story…in fact …it’s your unique way to engage guests and drive loyalty at every turn. Dean Concannon said “The starched formality of traditional hotels or the standardisation and blandness of the budget and mid-market brands is no longer good enough – they are seeking genuine engagement and opportunities to share what they have discovered throughout their stay. Brand assets then bring the story to life by recommending places to visit in ‘Green Birmingham’, revealing the Botanical Gardens’ history along the way – from the one-of-a-kind fern houses to Gladly, a cross-eyed bear who was once an inhabitant of the garden’s menagerie (fondly named by locals after a hymn, “Glady, the cross I’d bear!”).